Internet subscribers are hungry for higher speed and expect their Internet Service Provider to deliver ever increasing bandwidth for applications such as Triple-Play (video, voice and data) and Over-The-Top (OTT) video streaming services from content providers like Netflix and others.
While subscribers in many urban areas have access to 50-100 Mbps services or higher this is not the case in suburban and rural markets where subscribers cannot get higher speeds and are unable to access more advanced services and applications.
Regulators are setting new targets for broadband access. For instance, in the USA, the FCC now defines broadband as 25 Mbps in the downstream direction and 3 Mbps in the upstream direction. Suburban and rural subscribers are often served over copper loops of 9,000 to 15,000 feet (3 to 5 km), which is beyond the reach of the DSLAM or MSAN to adequately serve these subscribers. Delivering higher speed Internet services to these customers allows Broadband Service Providers to improve the Average Revenue per User (ARPU) and address customer discontent and loss.